Should College Be A Degree Essay - 1368 Words

What if I told students who are working to get a degree in college that the founder of one of the most wealthy companies in the world did not graduate college and doesn t have a degree, would you believe me? The founder of Apple, Steve Jobs, did not even complete his college career and decided to drop out. The reason many people go to college is to get an education, and eventually get degrees that will supposedly help them out in getting a job, but that is not entirely true. Although education is very important for students to get a job, employers value the experience a student has in the work more field than the education they obtained from college. Nevertheless, students who stay in college want to get a degree, so employers assume they are more qualified for the job than others that don t. They believe that with a degree they will have more life opportunities and have access to more resources. According to College Atlas, â€Å"if you obtain a college degree, you’re more likely to earn more money throughout your career than if only have a high school education.† (College Atlas 16). Their claim states that obtaining a college degree will help you more financially than people do do not a degree, and that not having a degree will leave you with a lot of risks than rewards. In other words, supporters of college for all argue that receiving education does matter in a acquiring a job, and you have a lead over those who don’t have a degree when competing for a spot in work It mayShow MoreRelatedShould College Degree Be A College? Essay1733 Words   |  7 Pagestoday’s society are prompted by all teachers t o go to college, and this idea is being reinforced more than ever. Although there are a select few people that do not belong in college, this idea has never been more true. Jobs that require a college degree are becoming more abundant, and these jobs need to be filled. The only way these jobs can be filled is if the number of college graduates increases at the same pace as jobs that require a college degree are. Many issues over time have arisen on thisRead MoreCollege Athletes Should Get A Degree1739 Words   |  7 Pages College athletes should get a degree because when they get injured, when you retire or if you don’t get drafted they will have a backup plan. The percentage of getting drafted is slim to none. While you’re betting on being drafted, you have to keep up your level of play throughout college and grades. Grades wouldn’t be a part of the list if it wasn’t valuable in life. Your grades have to be right, before you even begin to think about being drafted you have to make sure you’re academically stableRead MoreShould College Degree Be A Successful Career?1451 Words   |  6 Pagesfamilies, on a college education, they need make sure they know what they’re getting into. In this essay Payne will argue that a college degree is not always necessary to have a successful career. This is a question she asks herself on a regular basis, while she works full time, and takes time away from her family. She sits and wonders daily if studying will provide her and her family a better life, and she doesn’t think she is alone. Years ago when a person graduated from college it would prettyRead MoreShoul d College Degree Be A High School?1841 Words   |  8 PagesCollege Degrees Just a few decades ago, having a high school education was considered a luxury and sometimes an unnecessary amount of education for some individuals. Once the amount of students attending high school rose, college seemed to be the next best course of action, however it still was not something that became absolutely necessary in our economy up until this decade. The amount of college graduates has risen, yet the number of students either dropping out of college or not even consideringRead MoreShould College Degree Be A High School Diploma?883 Words   |  4 PagesCatherine Rampell says, â€Å"A college degree, in other words, is becoming the new high school diploma: the minimum credential required to get even the most basic, entry-level job† (The Washington Post). No matter what college degree one earns, there will be better opportunities available. Having a college degree helps someone develop confidence, allows someone to become better off economically and creates a bright future with a job that satisfies them. Getting a college degree can easily make someoneRead MoreShould College Degree Be A High School Diploma?882 Words   |  4 PagesCatherine Rampell says, â€Å"A college degree, in other words, is becoming the new high school diploma: the minimum credential required to get even the most basic, entry-level job† (The Washington Post). No matter what college degree one earns, there will be better opportunities available. Having a college degree helps someone develop confidence, allows someone to become better off economically and creates a bright future with a job that satisfies them. Getting a college degree can easily make someoneRead MoreCollege Should Be A Training Base For High School Degree1249 Words   |  5 Pageshe graduated high school immediately, but he thought he should master a specific professional skill to apply for a better occupation in the future. He didn’t listen to my grandparents, he attended to an entrance examination of a medical university and became a dentist after he graduated from university. He firmly believed that if he didn’t go to the college, he would still work in a factory or became a farmer like his parent. College should be a training base for the students who have the demandRead MoreCollege Education Essay1257 Words   |  6 PagesComparing between college education and the other secondary things we need in life, mostly education comes at the first. Many high school students know pretty much everything about how much college education is essential in their life and many students want to have college education. But, to achieve something, one must work very hard and go through all the obstacles that comes on the way. The increasing cost of college degree has made students harder to achieve college degree. College education is neededRead MoreDoes College Still Matter?1381 Words   |  6 PagesDoes college still matter? I am going to base my argument of whether college still matters in our community today on three American authors that is Andrew Delbanco, Alex Tobarrok, Michelle Singletary and Maria Dimera to come up with my view of whether I will agree to it or not. According to me, college is very important and everyone is supposed to have equal chances to join college and get a degree of his or her choice. I also advocate for all majors in the degree to have equal job opportunitiesRead MoreIs College Worth It?1177 Words   |  5 PagesStatistics Say Yes To College If you walked across the stage at your high school graduation ceremony you probably were confronted by the options of college, military service, work force, etc. If you decide college is the place to go, then questions start to arise, how am I going to pay for college, where should I go, what do I want to study. Is college is a voluntary place to further your education or is it mandatory to achieve a decent paying job? College has now become something that everyone

National Integration Free Essays

India has many races, nationalities, castes, subscastes and communities but so far the heart of India is concerned it is one. It is true that societies that have been integrated into bonds of unity have always enjoyed peace, stability, prosperity and permanence. And those torn by mutual disruptive tendencies among various sections of the society have always been short lived and become non- existent. We will write a custom essay sample on National Integration or any similar topic only for you Order Now The national integration is the process of uniting different people from all walks of life into a single whole. The most serious problem being faced by India in present circumstances is, how to develop an atmosphere of national consciousness among so varied a people. Indians already have suffered for long periods, the pangs of enslavement and servitude. It is India in the whole world which has to suffer under foreign rulers for more than seven hundred years. The separatist tendencies among people and kings have always resulted in the fall of our kingdoms. Our country was always divided into large number of small kingdoms which were mostly at daggers end. There has been a lack of national consciousness. The internal disputes among the Rajput kings allowed Muslim invaders to establish their foothold here. Then the Britishers were able to create rifts between various kings and princes and thus established their supremacy. It was only overthrown when Indian nationhood joined together by unparallel acumen of some great Indian leaders who became creators of history. There is a need to make efforts for creating emotional integration or a sense of unity. The need of the hour is national integration. It should be taught at the very beginning, in all schools and colleges all over the country that India is one and only one. The differences between various cultures are just superficial and basically it is only one. What is needed is superior interpretations, synthesis of the power of the mind that can give rise to a vision of the whole and oneness. The school and college teaching material should be suitably revised wherein importance and need of oneness should be emphasised. From one end of the country to the other end, regular long distance tours must be conducted so as to foster emotional integration among the young students of our country. Steps must be taken to see that, there are no sectional appeals so that disunity among the people does not increase manifold. To bring about national integration, there are many techniques. It can be forced out, or can be made to strengthen from within the core of hearts. The result by way of exercise of power would always be weak, nsuccessful and it would be for a temporary phase only. But when the sense of national integration stems from within, it would be strong stable and ever-lasting. British government brought about national integration by way of their needs. For the first time during the British rule, the whole of India came to be governed from one centre and all regions of the country from West to East and South to North obeyed instructions and advice from the central power. This was because the God of free dom was the same and realized all over the country. The national unity became more emotional when the country fought a united struggle for freedom. Emotional integration is the basic foundation on which the main structure of national integration can be created. There is a rich cultural heritage in India. All of us are inheritors to several grand treasurers in the fields of music, dance, drama, fine arts and paintings, sculpture and theatre. Our seers and sages have left behind a tradition of piety, penance, conquest of passion and spiritual greatness. Our cultural unity is further exemplified by the great temples of the South, the caves of Khajuraho and Ajanta and Ellora which are glittering examples of proficiency of India in the field of architecture and sculpture. India classical music is built on the concept of ragas and talas. Each raga is regarded appropriage to a certain emotion, a certain mood suitable for a specified time of the day or night. In the modern times, people like Pandit Ravi Shanker have taken the Indian music to great heights in the whole world and thus have bridged the gap between the East and the West in the field of music. Today the intellectuals of Indian society can give the right direction as the country is standing at the crossroads of failures and achievements. The intellectuals must come out of their narrow cells of detachment and awake up to their responsibilities towards the general masses. Through national integration, we will prosper and flourish and dominate the others who are characterized by divisive forces. We will carry with us, a power and strength, solidity and solidarity and an element of cohesiveness which will impart to us further permanence and stay in present struggling world How to cite National Integration, Papers National Integration Free Essays National Integration National integration is the awareness of a common identity amongst the citizens of a country. It means that though we belong to different castes, religions and regions and speak different languages we recognize the fact that we are all one. This kind of integration is very important in the building of a strong and prosperous nation. We will write a custom essay sample on National Integration or any similar topic only for you Order Now ____(www. preservearticles. com) National integration is a positive aspect. It reduces socio-cultural and economic differences or inequalities and strengthens national unity and solidarity, which is not imposed by any authority. People share ideas, values and emotional bonds. It is feeling of unity within diversity. National identity is supreme. Cultural unity, constitution, territorial continuity, common economic problems, art, literature, national festivals, national flag, national anthem and national emblem etc promote National Integration. _____(wiki. answers. com) National Integration most simply and briefly means national unity. It is unity in diversity. It means unifying all the forces in the country so as to give the idea of one nation. ____(Nikky at www. indiastudychannel. com) Dr. S. RADHAKRISHNAN has rightly said that â€Å"National Integration cannot be built by brick and mortar, it cannot be built by chisel and hammer. It has to grow silently in the minds and hearts of men. The only process is the process of education† National Integration most simply and briefly means national unity. It is unity in diversity. It means unifying all the forces in the country so as to give the idea of one nation. National Integration involves :- 1)The sentiments of nationalism 2) The feeling of oneness. 3) Social, political, economic, linguistic and cultural unity. ) Common ideas of life and common code of behavior. 5) The ability to subordinate sectarian and parochial loyalties to loyalty of the nation. Obstacles to National Integration 1) Communalism The greatest menace to the national solidarity of a country is communalism. 2) Provincialism The second danger to national integration is provincialism. It springs from the same sentiments which work behind communalism. 3) Unemployment Unemployment intelligentsia is the greatest threat to national cohesion. It causes frustration, Complexes, conflicts, restless and discontentment. A frustrated youth is country’s worst enemy. 4) Lack of social sense In our country, we are self- centred and do not realize that we have duties towards them as they have towards us. 5) Casteism Even now it is the greatest curse for our national unity. Different castes look to the benefit of their own castes. They do not bother for national benefit. Thus constructive activities are stopped. Caste loyalties are strong impediments to the homogeneity of the nation. 6) Different political parties In our country there are many political parties. Out of these some work for the growth of the national unity but there are certain other parties which cause national disruption. 7) Lack of good leadership The success of democracy depends upon the good leaders. Most of our leaders are selfish and unscrupulous. They either work for their own wested interests. they do not care for the national interest. Such leaders stand as an obstacle is the path of national unity. 8) Frustrated youth Youth of today is sitting at the crossroads. He is frustrated because of the rampant corruption, favouritism, unemployment, uncertain future etc. ) Domicile restrictions Three are domicile restrictions in various colleges, especially in professional colleges in India. How can the people of all the states gather under one flag and how can all the communities and castes become indistinguishable if such barriers exist. 10) Lack of national character In India, at every step disruptive tendencies such as adultration in food and beverages and even in life-sa ving drugs, bribery, black-marketing, smuggling etc are prevalent. Because of these tendencies, national integration faces a great danger. How to cite National Integration, Essay examples

Frees on The Crucible Forgiveness Crucible Essay Example For Students

Frees on The Crucible: Forgiveness Crucible Essay Essays The Crucible Forgiveness The Healing Power Of Forgiveness The Gift of Reconciliation The weak can never forgive. Forgiveness is the attribute of the strong. Mahatma Gandhi Forgiveness is a process of inner healing. For most of the people in The Crucible, they did not need to necessarily forgive others; but forgive themselves. The Crucible is a story of mass hysteria in a period of time in which men dominated women. However, Arthur Miller portrays Abigail Williams and Elizabeth Procter as two women with drastic roles to play. John Procter is a man who has great influence over the people of Salem. They speak to him because he is a man of truth and integrity. There are many other characters in the novel although these three stuck out in my mind the most. I have definitely forgiven people in my life; but as a Christian I know I cannot forget. Arthur Miller portrayed forgiveness in The Crucible in a way I had never thought possible. There were many characters in the novel, but the three that appeared to be most important were John Procter, Abigail Williams, and Elizabeth Procter. John Procter was a farmer in his mid 30s who was married to Elizabeth Procter. The Procters lived in the outskirts of town and were, for the most part, good Christians. John was a very proud man, who was considered a leader by many of the townspeople. John Procters one mistake was having an affair with their servant Abigail Williams. Although John confessed the affair to his wife, she never fully forgave him. Abigail Williams was around 17 years old and was a very misleading girl. She was the leader of a group of girls in falsely accusing many innocent people of witchcraft. In all actuality, Abigail just wanted Elizabeth dead because she wanted John. Another reason that she wanted Elizabeth dead is because she had been fired from being the Procters servant for so long. Abigail knew that Elizabeth had been catching on that she loved John and the only way she could have John was if Elizabeth was dead. If Elizabeth had just forgiven John of his lechery with Abigail and then moved away, none of the Salem Witch Trials would have ever happened. That event had sparked the following events that were soon going to occur. My personal reflection of forgiveness is when you forget about the past, no longer wanting to hurt those who hurt us, and moving on. In my life, I have experienced many instances in which I have had to forgive but not forget. For instance, sometimes my friends are dumb and they do low things but I know that they are my friends and I have to forgive them. Once, my two best friends and I were having a fight over a guy. We all liked him and it turned out he liked me. So, my friends all started to hate me because he liked me! I couldnt do anything but tell the guy, You know what, I cant do this to my friends. My friends forgave me and I think I was the biggest person in this whole situation because I could have easily gone out with the guy and left my friends behind, but I didnt, I left him and was friends with my friends again. God wants us to remember, to learn from our hurts, to grow in wisdom. To forgive is to forget, but only in the sense of not remembering to get even, of not harboring a grudge, of not continually bringing up the past hurt. Our life experiences are not to be forgotten but remembered, and used as the basis for the decisions we make. Forgiveness to me is very important and is essential in my family, friends, and other relationships. .u44f7c83b520e5ec407e55d681f56ef4c , .u44f7c83b520e5ec407e55d681f56ef4c .postImageUrl , .u44f7c83b520e5ec407e55d681f56ef4c .centered-text-area { min-height: 80px; position: relative; } .u44f7c83b520e5ec407e55d681f56ef4c , .u44f7c83b520e5ec407e55d681f56ef4c:hover , .u44f7c83b520e5ec407e55d681f56ef4c:visited , .u44f7c83b520e5ec407e55d681f56ef4c:active { border:0!important; } .u44f7c83b520e5ec407e55d681f56ef4c .clearfix:after { content: ""; display: table; clear: both; } .u44f7c83b520e5ec407e55d681f56ef4c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u44f7c83b520e5ec407e55d681f56ef4c:active , .u44f7c83b520e5ec407e55d681f56ef4c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u44f7c83b520e5ec407e55d681f56ef4c .centered-text-area { width: 100%; position: relative ; } .u44f7c83b520e5ec407e55d681f56ef4c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u44f7c83b520e5ec407e55d681f56ef4c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u44f7c83b520e5ec407e55d681f56ef4c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u44f7c83b520e5ec407e55d681f56ef4c:hover .ctaButton { background-color: #34495E!important; } .u44f7c83b520e5ec407e55d681f56ef4c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u44f7c83b520e5ec407e55d681f56ef4c .u44f7c83b520e5ec407e55d681f56ef4c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u44f7c83b520e5ec407e55d681f56ef4c:after { content: ""; display: block; clear: both; } READ: Marginal costing distingushes between fixed costs and variable costs EssayThe Crucible is a novel of mass hysteria and Arthur Miller demonstrates this very well with all his characters. Each one is very distinct in its own way and he also distinguishes each one very well. I thoroughly enjoyed reading this novel and it showed forgiveness in people in ways I have never seen .

TO Essays - Rsum, Recruitment, Employment, , Term Papers

TO: DATE: March 8, 1999 FROM: SUBJECT:Analysis of Resumes In an effort to improve my resume writing skills, I have analyzed two resumes taken from the internet. Although both applicants have years of experience, they have approached resume writing with different formats. In my opinion, one applicant organized his resume in a format that makes it much easier for the reader to find information. That applicant does not appear to be the more qualified professional, but his resume is clear and well written. The resumes used were from H. Robert Gross and David R. Gonnion. Although content and organization of all kinds of resumes are similiar, the author discusses the three most widely used styles of resumes as chronological, functional, and targeted. (Houp, Pearsall and Tebeaux, 38). The chronological resume is "traditional and acceptable" and "shows a progression of your education and experience toward the career you seek". (Houp, Pearsall and Tebeaux, 379). "A main advantage of the functional resume is that it allows you to highlight those experiences that show you to your best advantage". (Houp, Pearsall and Tebeaux, 381). The targeted resume is a more narrow approach of displaying your capabilities and achievements". (Houp, Pearsall and Tebeaux, 383). H. Robert Gross Although it is clear Mr. Gross has much experience in the world of business, the format chosen for his resume hinders his effectiveness to present himself well. His grammar and punctuation are correct but he used information in a disorganized manner when he could have made his point by combining information into a compact and more effective resume. Houp states on page 26, "In checking content, be sure you have been specific enough" and ask "are questions left unanswered that the reader will want answered"? He does have links at the top of the page that guide the reader through the resume. The first link used is Key Words. However, with no transition wording and no defining headings, Mr. Gross begins to list his accomplishments. His accomplishments do not necessarily support his key words. It is unclear on what position these accomplishments occurred. Some accomplishments are specific but some appear to be vague. The author states on page 493, "You should include everything that is really relevant and nothing that is not relevant". A more effective use of headings, bolding print, and change in font size would have created an easier to scan document. (Houp, Pearsall and Tebeaux, 386). The format Mr. Gross chose to use makes it necessary for the reader to read the entire resume in order to understand his qualifications. He should have divided the material in a more organized fashion so as to highlight his strengths, his background, and his experience. No key characteristics are emphasized except in the experience section of the resume. He provided an overview at the bottom which made his resume lengthy. Although the resume does not fit basic examples in the text, it seems closer to the Functional Resume described in the text. I would give the resume a 2 out of 5 ranking. David R. Gonnion Mr. Gonnion has a narrow approach in his resume. He is seeking a sales position and his experience has been in sales. The information given in Mr. Gonnion's resume is well organized and presented in such a way to show his attributes. His link wording describe his background, employment history, civil and professional activities, education and personal information. He bolded the sections and subsections, making the resume easy to scan and key points easy to find. (Houp, Pearsall and Tebeaux, 386). I would suggest that a larger font on the sections than on the subsections would be more effective. The grammar and punctuation are correct and Mr. Gonnion presents himself well. His resume is lengthy. Omitting the personal information would have made the information more concise. The resume is a Targeted Resume which I would rank as a 4 out of 5. Strategy for personal resume success As I read the resumes of Mr. Gross and Mr. Gonnion, it became clear to me how important format and style are when presenting information about yourself. Choosing a design that provides the information the reader needs in a way that makes it easy for the reader to find and understand is important. (Houp, Pearsall and Tebeaux, 192). Mr. Gross had valuable

Art Appreciation essays

Art Appreciation essays ART OF THE WESTERN WORLD Stonehenge is located on the Salisbury Plain in Wiltshire, England. This is about 85 miles southwest from London. This structure is made of megalithic boulders weighing any where between one and forty five tons and arranged in a circular and horseshoe patterns. The early records indicate that construction began around 3000 B.C and ended around 1520 B.C. Archaeologists thinks that the work was done in four phases starting in the New Stone Age and continued through to the early Bronze Age. Stonehenge remains one of the great mysteries of the world due to its sheer construction and size. It is thought to have been the work of a super human race or may by some alien life form. It has also been suggested that the movement of the stones were the work of magic and even the wizard Merlin has been mentioned. It appears that upon further investigation, Stonehenge was built to conduct religious rites and or for astronomy. During the last phase where the cremation deposits was found do lend credence to this theory. Other theory suggests that Stonehenge was built to coincide with the solstices and different cycles of the moon. We are not sure about the possible builders that they left little or no trace as to why this massive structure was built. Some people believe that the Celtic priesthood, called the Druids, built it as a tribute to the gods, however other ancient peoples could have built Stonehenge as a temple that marked the solstices as holy days or as a mere marker for future travels to earth by aliens. The Classical world is basically made up of both the Greek and Roman civilizations. Choose one architectural structure from each of these civilizations and discuss it as a culmination of the concepts and ideas of the culture. One of the crowning achievements of Greek architecture was the Parthenon, which was built in the Acropolis. This Greek word Ac...

The Guard Family

The Guard Family The Guard Family The Guard Family By Mark Nichol Guard is the basis of a family of words pertaining to protection; these terms are listed and defined in the post below. Guard, from the French verb garder (formerly also spelled guarder and warder), meaning â€Å"defend† and related to the Old High German term warten, meaning â€Å"take care,† has several senses: It refers to someone (or a group) assigned to protect someone or watch something or to the act of defending someone or keeping an eye on something, or the state of being protected. It also pertains to a protective component or device, to an athlete who has a defensive or protective role in competition, or to a defensive attitude, position, or state. One can be said to be on guard, or in a state of readiness, or to be off guard; the latter phrase is generally seen in the phrase â€Å"catch (or â€Å"caught†) off guard.† It is also a verb, and the adjective is guarded, guardedly is the adverbial form, and guardedness describes the state of being alert. Guard appears in the open compound â€Å"guard dog† and the closed compound guardrail. It is the root of guardian, a word describing a person in a protective role (such as an adult who serves as a surrogate parent for a minor); the state of being a guardian is guardianship. The phrase â€Å"guardian angel,† based on the notion of a protective supernatural being, now often refers to a flesh-and-blood person in such a role. â€Å"En garde,† taken directly from French, means â€Å"on (your) guard† and serves in fencing as a spoken warning for competitors to be prepared to defend themselves. Regard, as a noun meaning â€Å"consideration† or â€Å"judgment† (with the antonym disregard) or, as a verb, â€Å"consider† or â€Å"judge,† is from the French verb regarder, meaning â€Å"look at.† As a noun, it also has the sense of â€Å"respect,† and as such is used in correspondence in plural form as a sign-off. Self-regard refers to consideration of oneself or one’s interests. Regardless is an adjective with the sense of â€Å"in spite of† or â€Å"without consideration†; irregardless is an unfortunate and unnecessary variant careful writers will assiduously be on their guard to avoid. An advance guard or vanguard was originally a military unit that preceded the main body of troops into battle; the latter term now usually refers to a person or group at the forefront of a movement. Avant-garde is the French equivalent, borrowed into English with that sense but now figuratively describing an innovative artist, musician, or writer, or a work of art or literary or musical composition that is ground-breaking, or an entire creative movement considered as such. A rearguard, by contrast with a vanguard, protects a retreating force, and by analogy the word also pertains to resistance to an overwhelming phenomenon. â€Å"Honor guard† refers to a member of the military who has a ceremonial function or to a small unit of military personnel with such a role. Closed compounds with guard as the second element include bodyguard, referring to an individual assigned or hired to protect someone or to a group or unit in that role; lifeguard, originally a synonym for bodyguard but now the designation for a person trained to rescue people from a body of water when they are at risk of drowning; and safeguard, which means â€Å"something that provides protection.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Punctuating â€Å"So† at the Beginning of a SentenceStory Writing 101Drama vs. Melodrama

Agenda Setting Essay Example | Topics and Well Written Essays - 1250 words

Agenda Setting - Essay Example As such, the input of the media in setting the agenda in such circumstances is vita since it helps decipher some of the prevailing political events at the time. The mass media is more likely to influence the opinions of an electorate during campaigns than the actual politician is. The structure of the media characterized with the various gatekeepers implies that decision of the mass media is informed therefore factual. The electorate therefore relies on the communications from the media. The elite are always more interested in politics that the illiterate in a society because politics of a country influences their wellbeing. Such a group considers the information they obtain from the media. The group relies on the media to initiate debates in social circles. The illiterate on the other hand believe the mass media content which often help them make their own personal decisions. The mass media gives intensified attention to specific issues in the society through repetitive coverage thus ensuring that the public discusses them at various stages. The article discusses the role of mass communication research in understanding the various effects of the mass media. The media continues to remain a vital section of the society that influences the actions, thoughts and feelings of the public. This implies that media is a vital aspect that does not only inform the public but influences the actions and thoughts of their target audience. By heightening research in the field, the scholar explains that the practitioners in the industry would discover new appropriate ways of ensuring that the media performs its functions effectively without harming the public. Mass communication research just as in any other discipline serves to develop new knowledge thereby informing the future of the profession. The book suggests specific features of the profession that requires effective research in order to uphold

The new york times, the best laws money can buy july 12, 2010 Essay

The new york times, the best laws money can buy july 12, 2010 - Essay Example Lobbyists have been around for decades. There is really not much that the common people know about them, except that they lobby. But what does that really mean and why do they have to flock over in the halls of the very foundations of the nation’s sovereignty, the Senate and the House of Representatives. The most common question deduced is what do they actually do and how do they affect us. It seems at first glance that there are really so little of what they do that directly affects the people or the government. They guise in the fact that their main job is to point out to legislators one or two small details in pending legislations for them to take a second look and reconsider the proposal. The congressman or senator then acts as a mercenary for these interests. Now the succeeding question is what is so important with these minute details that people, groups or corporations have to hire lobbyists to do their bidding. A 1986 article written in Time magazine appropriately titl ed â€Å"Peddling Influence† was an in-depth depiction of the growth of lobbying as a profession. From being a very reticent profession, as specifically pointed out even congressmen back then do not want to be seen talking with a lobbyist, it has blossomed into a very public and media frenzied occupation. As pointed out, â€Å"One man’s loophole is another man’s socially useful allowance, and one man’s lobbyist is another man’s righteous advocate. Nonetheless, the voices most likely to be heard are often the ones that can afford the best-connected access brokers† (par. 4). Steven Brill has painted a clearer picture in how lobbying has affected our nation. As an explicit example he has cited Private Equity Council, a trade group that wants to augment taxes on carried interest. It keeps on its payroll Capitol Tax with a $30, 000 retainer each month ensuring the taxes on its members are kept low. This type of payment is not limited to only Capi tol Tax as there are other firms they employ. It has been reported that they have spent $4.2 million from 2009. Keeping in mind that there are other groups lobbying for the same cause, all in all, according to Brill, this amounts to about $15 million. This already seems like a lot of money but this is small change as it equates to an investment for about $100 billion in taxes in the next 10 years. This will actually save them around $10 billion in taxes. Furthermore, their lobbyists have afforded them the added bonus that it becomes effective this year instead of 2010. Saving them another $2 billion (Brill, par.4-5). In comparison, the $15 million does not sound that much. It is but a mere insignificant percentage compared to what they will be able to save. But what does this really mean to us because so what if they are able to save as much. It is uncomforting to think that this â€Å"payoff is all the more remarkable when you realize that this tax break is going to some of the we althiest Americans and that all the reformers wanted originally was for those folks to pay the same graduated income-tax rate that normal wage earners do† (Brill, par.6). It is but the virtue of equity that this tax policy should have been implemented. As the saying so aptly puts it, ‘absolute power corrupts, absolutely.’ There seems to be no satiation to the hunger that what the rich wants is to be richer while others are

Take My Eyes Essay Example for Free

Take My Eyes Essay 1.Spousal abuse physically and mentally are obviously the central theme to this movie, there are however a few other underlying themes. First of the theme of reforming or not reforming is shown through the abused women ´s decision in whether or not to go to Madrid and start a career she loves or to stay home with an abusive husband. In the end, the main character finally chose not to reform to her cultures ways and leaves for Madrid. Unlike her mother who stayed with an abusive husband until he died. Another theme would be how abuse affects the entire family. This is really seen with the son of the abused mother and abusive father. Even though the father was never abusive towards his son, he was still gravely affected by the abuse. The sister of the abused women was also affected because she saw what was happening and tried to help but her sister wouldn’t listen. This would have definitely kept her up at night at least. 2.There is explicit and implicit violence throughout the film. The beginning starts out with a ransacked apartment and the abused mother and her son running to her sister’s house. This would be an example of implicit violence. On the other hand when the husband slams her against walls and throws her around that is an example of explicit violence. The director does a good job of not using too much explicit violence because it could cause the film to become hard to watch by some viewers. 3.It is said that the eyes are the portal to one’s soul. When the husband demands for his wife’s and sons eyes, he is attempting to force his control into their soul. The tittle â€Å"take my eyes† represents the husbands need to have everything of her even her soul. The sex scene when he says give me your arms, give me your legs, and so on, is meant to show that he has not changed at all and still sees her as an object. In that scene however, she followed his request by saying take my arms, take my legs, which means she must have enjoyed some of it. 4.Art plays the role of her increased freedom and confidence. It starts with a small job working as a cashier at a religious museum, then becoming a voluntary tour guide at the museum that described and told the religious story of the painting, all the way to getting a job interview in Madrid. The more she chased art the farther it pulled her out of the hell she was in. Another important role was the one of clothes. As she gained confidence she began to dress better and take pride in herself. This angered her husband but because of her work she had to keep it up dressing nice which gave her more and more self-worth. 5.This movie is a serious study of a serious social pathology. Only two men in the movie were portrayed to be abusive monsters. The rest of the males were good honest people who the women enjoyed. It would be ignorant to claim this as male bashing. It is a good tool to advocate for those women.

Tupac Shakur :: Art

Tupac Shakur Tupac Shakur, in my thoughts, is the best rapper there is. Tupac Amaru Shakur was born on June 16, 1971. He was born in New York. Tupac Amaru are Inca words. Tupac Amaru means a "shining serpent." Shakur means "thankful to God," and that came from the Arabic language. When Tupac was 12 years old, his first performance was a play "A Raisin in the Sun." In that play Tupac played Travis. In June of 1986, Tupac’s family moved to Baltimore from New York. That is where Tupac wrote his first rap. 3 months later Tupac attended Baltimore School for the arts. That is where he studied ballet and acting. About two years later Tupac moves west of the United States to Marin City, California. He moved in with a neighbor and then he began to sell drugs. In 1990 Tupac joins Digital Underground a record label where he was a dancer and a rapper. At the beginning of 1991 Tupac makes his album debut on his new label Digital Underground. In November of 91 2Pacalypse Now was released. Shortly after his 2Pacalypse release. Tupac charged a lawsuit of 10 million against an Oakland Police for brutality after being arrested for jaywalking. On January 17, 1992 Tupac makes his first movie appearance in Ernest Dickenson’s Juice, where he played a betrayal role of Bishop. On September 22nd, Vice President Dan Quayle accused that Tupac’s 2Pacalypse Now "has no place in our society." Next year on February 1, 1993 Tupac came out with another album. Once it was released it went platinum. It went platinum on April 19, 1995 along with 2Pacalypse Now but that went gold only. On July 23, 1993 Tupac makes his second movie appearance on John Singleton’s Poetic Justice. Just before filming the movie Janet makes 2Pac take an HIV test before kissing him in any scenes. On Halloween of 93’ 2Pac gets arrested for shooting two-off duty police officers from Atalanta. 2Pac said that he was harassed as a black motorist. The charges were dropped. During the end of November 94’ while 2Pac is on trial for sex and weapons he was robbed $40,000 of jewelery and was shot five times. The $40,000 worth of jewelery was stolen in a recording studio in Times Square. The robbers had stole 2Pac’s $30,000 diamond ring and $10,000 of gold chains. They left his diamond-encrusted gold Rolex. Tupac Shakur :: Art Tupac Shakur Tupac Shakur, in my thoughts, is the best rapper there is. Tupac Amaru Shakur was born on June 16, 1971. He was born in New York. Tupac Amaru are Inca words. Tupac Amaru means a "shining serpent." Shakur means "thankful to God," and that came from the Arabic language. When Tupac was 12 years old, his first performance was a play "A Raisin in the Sun." In that play Tupac played Travis. In June of 1986, Tupac’s family moved to Baltimore from New York. That is where Tupac wrote his first rap. 3 months later Tupac attended Baltimore School for the arts. That is where he studied ballet and acting. About two years later Tupac moves west of the United States to Marin City, California. He moved in with a neighbor and then he began to sell drugs. In 1990 Tupac joins Digital Underground a record label where he was a dancer and a rapper. At the beginning of 1991 Tupac makes his album debut on his new label Digital Underground. In November of 91 2Pacalypse Now was released. Shortly after his 2Pacalypse release. Tupac charged a lawsuit of 10 million against an Oakland Police for brutality after being arrested for jaywalking. On January 17, 1992 Tupac makes his first movie appearance in Ernest Dickenson’s Juice, where he played a betrayal role of Bishop. On September 22nd, Vice President Dan Quayle accused that Tupac’s 2Pacalypse Now "has no place in our society." Next year on February 1, 1993 Tupac came out with another album. Once it was released it went platinum. It went platinum on April 19, 1995 along with 2Pacalypse Now but that went gold only. On July 23, 1993 Tupac makes his second movie appearance on John Singleton’s Poetic Justice. Just before filming the movie Janet makes 2Pac take an HIV test before kissing him in any scenes. On Halloween of 93’ 2Pac gets arrested for shooting two-off duty police officers from Atalanta. 2Pac said that he was harassed as a black motorist. The charges were dropped. During the end of November 94’ while 2Pac is on trial for sex and weapons he was robbed $40,000 of jewelery and was shot five times. The $40,000 worth of jewelery was stolen in a recording studio in Times Square. The robbers had stole 2Pac’s $30,000 diamond ring and $10,000 of gold chains. They left his diamond-encrusted gold Rolex.

Formal and Informal Communication Essay

1.The most prominent quality of a human being is the effective and meaningful way of communication. Humans have a unique and well developed way of imparting or interchanging thoughts, opinions, or information by speech, writing, or signs. Communication is well established but not only limited among humans but also in animals and in manmade machines such as computers Communication 2.The word communications comes from a Latin word â€Å"Communis † which means to share. One definition of communication is â€Å"any act by which one person gives to or receives from another person information about that person’s needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, may involve conventional or unconventional signals, may take linguistic or nonlinguistic forms, and may occur through spoken or other modes. † Styles of Communication 3.There can be two broad categories of communication, based on the style of communication. They are categorized as formal and informal communications that have their own set of characteristic features. For simplicity of understanding, it just depends on the situation and the organization or a person involved in that chain of communication. If some high ranking officials or personalities are involved or some prestigious organizations are addressed, the content and the matter of the communication will be formal in its language and formatting. For example our correspondence or letters to the Air Headquarters will differ in wording and format from a note that we scribble on a draft piece of paper an email that we write to our everyday friends. 4.There are numerous situations in our daily life that involve lot of correspondence and communication. However, where no high ranking agencies or personalities are involved in that chain, the communication styles and format used can be quite informa. 5.There are specific requirements and some general rules as to how and when there is a need of a formal or an informal way of communication. There are both benefits and ill effects of the two kinds of communications. For further elaboration both the situations are debated. Formal Communication 6.Formal communication includes all situations where communication has to occur in a set formal format. This can include all sorts of business communication, corporate communication or government official communication. The style of communication in this form is very formal and official. Official conferences, meetings and written memos and corporate letters are used for communication. When two people meet for the first time, the way they communicate with each other can also be utterly formal. Hence formal communication is straightforward, official and always precise and has a stringent and rigid tone to it. Communication takes place through the formal channels of the organization structure along the lines of authority established by the management. Such communications are generally in writing and may take any of the forms, policy, manuals, procedures and rule books, memoranda, official meetings, reports, etc. 7.Advantages of Formal CommunicationThere are definitely some advantages of formal communication: (a)They help in the fixation of responsibility and  (b)Maintaining of the authority relationship in an organization 8.Disadvantages of Formal Communication (a)It is generally time consuming, cumbersome and (b)Sometimes it leads to a good deal of distortion at times Informal Communication 9.For simplicity of understanding communication arising out of all those channels of communication that fall outside the formal channels is known as informal communication. Informal communication includes instances of free unrestrained communication between people who share a casual rapport with each other. Generally it is built around the everyday social relationship of members of an organization. Informal communication requires two people to have a similar wavelength and hence occurs between friends and family. At times, in informal communication, it is difficult to fix responsibility about accuracy of information. Such communication is usually oral and may be covered even by simple glance, gesture or smile or silence. It often works in group of people, i.e. when one person has some information of interest; he passes it on to his informal group and so on. 10.Informal communication does not have any rigid rules and guidelines. Informal conversations need not necessarily have boundaries of time, place or even subjects for that matter since we all know that friendly chats with our loved ones can simply go on and on. 11.Advantages of Informal CommunicationSome of the advantages of Informal communication are: (a)It acts as a valuable purpose in expressing certain information that cannot be channeled via the official channels (b)Informal communication also facilitates to ameliorate managerial decisions as more people are involved in the process of decision-making 12.Disadvantages of Informal CommunicationInspite of many advantages, informal communication has certain disadvantages: (a)Informal communication contains facts, deceptions, rumors and unclear data. (b)The informal channels of communication may transmit completely imprecise information that may harm rather than help an organization.

Ntuc Fairprice Essay

NTUC FairPrice is a social enterprise of Singapore National Trades Union Congress (SNTUC), the only trade union centre in Singapore. Founded in 1973, the vision of the organization was to moderate the cost of living. NTUC FairPrice is now the largest supermarket chain in Singapore, they consist of 1.FairPrice Supermarkets 2.FairPrice Finest 3.Cheers 4.FairPrice Xtra, 5.FairPrice Xpress 6.FairPrice Online 7.providing their service to 300,000 odd customers daily (Superbands). IKEA IKEA was founded in Sweden in 1943. Their uniqueness lies in their design furniture for flat packs for self assembly, by the customers (IKEA, 2011). IKEA’s business practice is known for cost control and continuous product development.IKEA is operating in 38 countries. Although IKEA’s primary intention is to have its end users to transport the furniture by themselves, in Singapore, where many of its consumers may not have their own transport, they also offer delivery service. Procurement, Purchasing And Sourcing FairPrice Firstly, we take a look at Fairprice’s logistic processes, Procurement, purchasing and sourcing. Searching suppliers and conclude agreement Suppliers require meeting Fairprice’s product quality requirements especially for their cold chain management. It helped Fairprice and suppliers gain competitive advantage by contribute quality products for a long period to the demand customers as it gave positive effect on its revenue.For each product group, only limited number of suppliers can supply. Receiving stock requirement from NTUC’s stores They are IT enabled where stock requirement are sent to DC based on their inventory management in which stocks reaches its reorder point needs to start ordering new stocks. Purchasing orders with suppliers Tracking their orders, invoices and payments via SAP Ensuring delivery sent at DC/Stores Perishable products are sent directly to stores. Non-perishable products like butter, cheese are sent to DC. Processing consumer returns and non conformance To process non conformance in which suppliers fails to meet Fairprice’s product quality requirements in their product and dealing with returns in stores using Goods Returned Note. Fairprice’s procurement assures to have a long last and continuous relationship with their suppliers. IKEA All products from IKEA are manufactured according the designed code of conduct â€Å"The IKEA way on Purchasing Home Furnishing Products†(IWAY), as it require main IKEA’s relationship with their suppliers. All suppliers must achieve the requirements.IKEA sources internationally with 5 countries which is China, Italy, Poland, Sweden, Germany. Their 2 main focus is to increase sustainability of their suppliers and increase uses of sustainable raw materials. IKEA aims building long term relationship with suppliers that share same values. They focus to encourage suppliers having developments become sustainable and independent of IKEA presence by committing to IWAY.IKEA’s auditor’s visits suppliers regularly to assure that IWAY’s requirements are met.The compliance and monitoring group (CMG) ensures that same audit requirements are used worldwide. There are 4 major categories of suppliers which is Home Furnishing with 13,800 suppliers, Food with 76 suppl iers, catalogue with 50 suppliers and Transport service with 263 providers. IKEA purchased products both regionally and globally so as to have low price with high quality.They have a purchasing unit called IKEA component in which develops raw materials and components for their product and acts as sub-supplier to IKEA suppliers manufacturing finished products. Inventory Management Fairprice The second logistic process that we are going to look into is the Inventory management. Fairprice and Ikea have designed their inventory management in a way that it will reduce costs and positively impact the company’s return on investment. Fairprice has 2 warehouses and they only hold finished goods in their warehouse. This enables the company to largely reduce the time Fairprice will need to hold the inventory. Inventory cost such as carrying cost and risk cost will be reduce. Fairprice’s inventory management adopts the push approach. The stocks from each outlets will reach a certain stock level where the store staff will make the orders to the GLS (Grocery Logistics of Singapore). GLS will have enough time to consolidate all order from different outlets and enables them to make lesser trips for delivery, thus save the delivery cost and also prevent a stock out situation. IKEA IKEA adopts a special inventory whereby they manufacture their products by a push approach. The operational forecast and the tactical forecast are combined to create a final forecasts on store levels which will be aggregated, reconciled and compared with the same frames based on the retail and distribution services forecast group level. IKEA’s store operations focuses on the Pareto’s law by supporting high-flow facilities and low-flow warehouse that are more manual. In its high-flow warehouses, IKEA employs automatic storage and retrieval systems (AS/RS) to drive down its costs-per-touch. IKEA have large bins, which is sufficient enough to cover sales for one day as what is sold is captured by Point of Sales (POS) system and what comes into the store is also known via Warehouse Management System (WMS). Thus, very little cycle counting is done. However, IKEA is able to detect any abnormalities. For example, when the system expects a certain volume of a particular product to have been sold during a two day period and less products was actually sold, the system will trigger and will direct in-store logistics to head to the location to do manual checks. With this process and system, it enables the right goods to be in the store with higher certainty as compared to the traditional retail forecasting/replenishment process. Warehousing and Distribution Fairprice The third process is warehouses and distribution. FairPrice faced problems till 1993 as suppliers used to deliver their products to Fairprice stores directly. This recorded up to 200 deliveries everyday with more than 30,000 products to managed and their distribution system were unproductive and was prone to errors. After 1993, Fairprice’s manage the Grocery Logistic of Singapore(GLS) Distribution Centre which is central distribution centre(DC) .GLS manages 2 distribution centres at Penjuru and JooKoon. In 2002, Fresh Food Distribution Centre(FFDC) is Fairprice’s centralized refrigerated DC to implement only fresh food items which they need right temperature to kept fresh. This allowed Fairprice improvise their supply chain management of these perishable products through a better temperature management control. It’s essential knowing the temperature for perishable products. Products like milk, chilled pork and dairy products are delivered directly to the stores b y suppliers to avoid spoilage. There are 6 warehouse handled under FFDC with different controlled temperatures ranges between -20 to 18 degree Celsius. The temperature in each of the warehouse is controlled and observed assuring that products are kept safe at the right temperatures. This enables NTUC Fairprice increases its efficiency and manage its supply chain as moving stocks faster helps maintain the freshness and improve quality of products. They provide proper infrastructure to maximize storage management and able to improvise the process of handling the fresh food, especially with the right temperature therefore reducing spoilage. By having Hazard Analysis Critical Control Points (HACCP) certified, they devote maintaining good standard food safety and hygiene in DC. They operate 7 days a week and deliver more than 28 million cartons to the stores per year.

Free sample - Poes Horror. translation missing

Poes Horror. Poe's HorrorINTRODUCTION Edgar Allan Poe (1809 - 1849) was a famous poet in America who wrote many stories and poems (Hossick 28). He was also an editor as well as a writer and he worked with several journals and publishing homes. He is most famous for his stories of mystery. It is believed that Edgar Allan made a generous contribution to the genre of scientific fiction through his stories and poems of mystery. The most outstanding stories by this poet are the black cat, the cask of Amontillado, William Wilson and the man of the crowd. These four stories are the area of interest in this paper and a comparison in the themes of the four stories will be made. DISCUSSION THE STORIES 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   BLACK CAT This story is narrated by Edgar himself and he explains that the story is inspired by his childhood passion for domestic animals. The story is about him and his favorite pet, a cat named as Pluto. Pluto and Edgar were good friends until Edgar changed abruptly, became violent and a drunkard. The situation worsened and Edgar killed the cat, an act that haunted him and prompted him to look for another cat to replace Pluto with. The new black cat does not bring peace to Edgar and the story ends with Edgar killing both the black cat and his wife. The narrator takes the audience through the story with lots of symbolism and imagery. The main theme of this story is the man’s fear of the unknown such as the fear of darkness, illusion and spaces. In the story, Edgar finds his house on fire after killing Pluto, and later he sees an image of a huge cat on the wall of his house. Perverseness is also a theme in this story where the quilt feeling by Edgar causes fear in his life (Barger and Poe, 59). There is also the theme of self destruction which is shown by the way Edgar brings trouble to himself through alcoholism and his violent actions. Another theme is the theme of vengeance (Lippmann 45). The black cat haunts Elgar in order to avenge its death and in the end of the story, the cat alerts draws the attention of the police to the acts of Elgar. The most outstanding elements in this story are the elements of horror and superstition. It is superstition that makes Edgar think that he has seen a cat on the wall of his burnt house, a symbol of Pluto hanging on the noose. Another important element in the story is the cat itself, which plays the roles of an actor, symbol, and a device to develop the plot. It doubles up as both a real creature and a ghost by dying and another cat reappearing in the story. This element of doubling is used in German folklore to signify bad luck or bad omen. The name Pluto is also symbolic as according to Roman mythology, the name symbolizes death or misfortunes. The story is also ambiguous, with the question of whether the reappearance of the cat was natural or superstitious being left unanswered. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   CASK OF AMONTILLADO In this story the narrator, Montressor, is not happy as the others during the annual celebration of the beginning of Lentern season. The reason why he is not happy is because of the many offenses committed against him by Furtunato. Montressor is out to revenge and he looks for an opportunity to do so. He uses a new wine by the name of Amontillado as bait to catch Furtunato and he succeeds and kills him brutally. The themes in the story are revenge, deception and pride. Montressor is out to revenge against Fortunato for the many offences he has committed, the most recent one being an insult. Deception is another theme shown by the way the way Montressor uses Amontillado to lure Fortunato to the catacombs where he kills him. Pride is evidenced by the believe Fortunato has on his ability to know whether the wine presented to him is truly Amontillado. He believed in his ability even though he was not sober and he was also unwell (Barger and Poe 88). 3.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   WILLIAM WILSON The story is narrated by a person on the verge of death, and it first builds on flash back. He is disturbed and seeks to get the reader to sympathize with him by informing the reader that his bad deeds were out of unavoidable circumstances. One theme of the story is the enemy within, which means destroying oneself or working against ones interests through alcoholism, drug abuse and others. There is an inner spirit that develops within us and cause fear of some things, depression or lack of sleep. According to Barger and Poe, the narrator is facing such a situation and in his struggle to overcome it, he fights against himself and loses (620). The other theme is the theme of terror which is shown by the way the narrator struggles to fight against an imaginary enemy. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   THE MAN OF THE CROWD This is the story of a man in the streets of London who has been suffering from an unknown illness. His sits outside and starts categorizing passers by where he notices one old man and follows him. The pursuit extends to the next day and the man is not able to understand the mission of the old man. The main theme in this story is the theme of mystery which is shown in the way the young man can not categorize the old man from the looks, as opposed to the other people in the streets. Even after following the old man for a long time, the man can not tell the motives of the old man and leaves the reader to find out for themselves (Barger and Poe 298). COMPARISON OF THE STORIES   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Through out the four stories, there are some themes that seem to recur, which are insanity as opposed to rationality, obsession, man and death, double identity, love or hatred, curiosity, resolve among others. About insanity and rationality, in the four stories there are people whose decisions are not driven by rationality but by an element of insanity. In the Black cat, the insanity was brought by influence from alcohol and Elgar is not in control of his decisions (Lippmann 68). Also, in the Cask of Amontillado, Fortunato is driven by drunkenness to accept the challenge to test the wine. The same case applies to the story William Wilson who is so disturbed that his decisions are not rational. In the man of the crowd, the man is driven by an unnamed sickness to sit idly in a coffee shop and categorize people. His move to follow an old man for so long is also an insane decision since he does not stand to benefit from discovering who the old man was.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another common theme in the stories is obsession. The characters in the stories are obsessed with different things and this obsession is a source of misfortunes or death to the characters. In the Black cat, the narrator is obsessed with the cat, his favorite pet and alcohol while in the story of the cask of Amontillado; Fortunato is obsessed with alcohol (Lippmann 176). There is also the obsession with discovering the truth in the man of the crowd. In the story of William Wilson, the narrator is obsessed with fighting against self and wining.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Throughout the stories, double identity is used to develop the plot. In the black cat, the black cat doubles as a both a natural creature as well as a ghost by dying and reappearing. In the story of the cask of Amontillado, the wine doubles as something to cheer up Fortunato and also as something to kill him. In the story William Wilson, the narrator’s struggle against self results to both a win and a loss while in the story the man of the crowd, the young man doubles as the man we know as well as a mysterious man.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the stories, Elgar has employed the use of symbolism, anaphora and first person narration in his work. In the story of the black cat, the cat is used to symbolize misfortune. In the cask of Amontillado, the name ‘Amontillado’ is also used to show bad luck. Anaphora is repeating a phrase or a word before the beginning of lines often to show emphasis and create balance. In the story of the black cat, he uses anaphora as shown in the line â€Å"...I blush, I burn, I shudder, while I pen†¦..†(Barger and Poe 62) and in the story of William Wilson, anaphora is shown in the line â€Å"†¦The same name! The same contour of person! The same of arrival...† (Barger and Poe 625).Irony is also used as shown in the story of the black cat. The cat which was initially a great friend to Edgar turned to be an enemy and cause of trouble to him. In the cask of Amontillado, when Montressor gives Fortunato wine, he toasts â€Å"to his long life† knowing very well that h would kill him. When they are ascending the stairs, he also tells him that his life is respected, which was not true since he was planning to kill him.  Ã‚   CONCLUSION Allan Edgar was a good writer who used various tools in his short stories to develop the story as well as to bring out the various themes. His favorite themes were mystery, obsession and revenge and these are common in most of his works (Hossick 67). He used the first person narration since it is more captivating and also convenient. His short stories are informative, thrilling as well as entertaining due to his literature skills.    WORKS CITED Barger, Andrew and Poe, Allen, E. Edgar Allen Poe Annotated and illustrated entire Stories and Poems. London: Bottletree Books LLC, 2008. Print. Hossick, Malcolm. Edgar Allen Poe. New York: Ardent Media, 2007. Print Lippmann, Babette. Edgar Allen Poe- â€Å"The Philosophy of Composition†: An Analysis of His Work. Norderstedt: GRIN Verlag, 2007.Print

Disparate vs Desperate

Disparate vs Desperate Disparate vs Desperate Disparate vs Desperate By Ali Hale Two words that sometimes get confused are â€Å"disparate† and â€Å"desperate†. They have quite different meanings, but they can sound very similar in some accents, and if you’re using autocorrect, you might find that you get the wrong one. What Does â€Å"Disparate† Mean? Disparate is an adjective that refers to things that are separated in some way – and perhaps even incompatible with one another. Dictionary.com defines it as meaning â€Å"distinct  in  kind;  essentially  different;  dissimilar.† It comes from the Latin â€Å"disparatus†, meaning â€Å"separate.† Here are a couple of examples of â€Å"disparate† in use: Perhaps Labour’s most significant  proposal in its manifesto was for a national education service (NES), a scheme to join up the disparate elements of education, providing free lifelong learning from nurseries through schools to universities and adult education. (From The Guardian) To understand patriotisms uneasy place in Nigeria, you have to go back to 1914 when the Southern and Northern protectorates and Lagos Colony were brought together to form a single country. In the process about 250 disparate groups including the three major ones of Igbo, Hausa and Yoruba were welded together in a Tower of Babel of sorts. (From the BBC.) While â€Å"disparately† is also a valid word (it’s an adverb), it’s rare to come across it being used. What Does â€Å"Desperate† Mean? The word â€Å"desperate† is, like â€Å"disparate†, an adjective. â€Å"Desperate† has the same route as the word â€Å"despair†, and it is used for several different purposes: Wanting something very badly (e.g. â€Å"I’m desperate for a cup of tea.†) Indicating that something is very serious or bad (e.g. â€Å"Our situation is desperate. We are completely out of supplies.†) Being willing to do something risky or extreme (e.g. â€Å"The rescuers took desperate measures to reach the stranded children.†) As an adverb, â€Å"desperately† can be used to modify a verb (e.g. â€Å"She desperately needed to sleep.†) Here are three examples of â€Å"desperate† in use: In a study of 872  acquisitions  made by 401 firms, the authors found that managers who were desperate to show growth- as measured by their firm’s weak growth as compared to that of comparable companieswere more likely to overpay for an acquisition. (From Inc.com) If you approach your job search with the mindset I dont care what kind of job I get  -   I just need a job!, that desperate energy will radiate from you in waves and everyone around you will feel it. (From Forbes.com) Period poverty  is pushing women in  Zimbabwe  to desperate measures  Ã¢â‚¬â€œ and the  homeless are bearing the brunt of the crisis, according to campaigners. (From The Independent) If you’re struggling to know which you should use at any given time, remember: Disparate can usually be replaced in a sentence with the word â€Å"separate†. Desperate can usually be replaced in a sentence with the word â€Å"wanting† or the word â€Å"extreme†, depending on how it’s being used. In most situations, especially in informal writing such as social media posts, the word you want is likely to be â€Å"desperate†. Don’t trust your autocorrect if you end up with â€Å"disparate† instead. Desperate vs Disparate Quiz For each of the following sentences, select the word that makes the most sense: 1. When I finally finished the run, I was [desperate/disparate] for a drink of water. desperate disparate 2. This program of study combines several [desperate/disparate] elements. desperate disparate 3. In these terrible times, we must take [desperate/disparate] measures. disparate desperate 4. I am [disparately/desperately] keen to work in the tourism industry. desperately disparately Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:12 Signs and Symbols You Should Know35 Genres and Other Varieties of FictionCareful with Words Used as Noun and Verb

Discussion Questions Essay Example | Topics and Well Written Essays - 500 words

Discussion Questions - Essay Example I prefer change, I enjoy delegating tasks to others, and I want to be noticed for my achievements. I am also the type of person who likes to be in charge. I tend to look forward to confronting conflict instead of shying away from it. I consider myself to be a proactive person, with a proactive personality. â€Å"Proactives [with proactive personalities] identify opportunities, show initiative, take action, and persevere until meaningful change occurs. Proactives are more likely to be seen as leaders and to be change agents. They†¦[definitely can] achieve career success, but it’s important for them to be in the right situations to fit their personality.†1 As a proactive person, I seek to be the first to engage in an issue and take it head-on. Instead of waiting to figure out what is going to happen, I make sure that I make things happen. I change and influence what happens around me by being involved. In all situations, I try to stay proactive and interested as a pa rticipant in my surroundings. It’s evocative of a dominant person’s personality traits; I am no different. 2) How do ethics influence human behavior in organizations? (250 words) Ethics influence human behavior because humans’ actions are inevitable affected by dogma and rules. If there were no rules or ethical standards, people would do whatever they wanted. However, ethics give order to the chaos.

Sales 1 Essay Example | Topics and Well Written Essays - 2000 words

Sales 1 - Essay Example This process is accompanied and facilitated by clear description of product features by the seller in front of the buyer and subsequent objection handling. This report aims to throw light upon some implicit ideas behind personal selling along with an explanation of its types, principles and the overall personal selling process. How behaviour of the buyer and external forces shape the personal selling mechanism are also discussed. Effective marketing is a direct result of effective communications. In the broader domain of marketing, the communication mix involves personal selling, sales promotion, advertising, public relations, direct marketing, packaging, sponsorship and e-marketing. The aim of communications mix elements is to generate awareness and educate buyers about the product features and their related benefits to them. The two prime objectives of communications mix are gaining attention of the buyer and developing interest towards new product proposition. The attention grasping part is undertaken by the advertising component where by the use of concise and direct and appealing messages, product attributes, pricing information and availability details of the product are made available to the consumers. The consumer tries to align his specific needs with that of the advertised message and explores further. This attention arousal forms the background for personal selling process where it becomes easier to convince the buyer to close the deal in favour of the seller. Interest development is facilitated by the salesperson who through his ability to judge the preferences and likings of the buyer group and pitching in the product at the same frequency, tries to convert the product features into customer benefits. Handling the objections and queries of the prospective buyer in a disciplined and known way makes the buyer more acceptable to close the deal and buy the proposed product. Personal selling is mostly a relationship building exercise

Woolf Professions of women Essay Example | Topics and Well Written Essays - 500 words

Woolf Professions of women - Essay Example I wanted to know more about the challenges that a modern woman faces at work, and this curiosity and interest has inculcated the motivation in me to research this topic. I am eager to learn about the psychological barriers holding modern women back. We see that women are getting more and more independent and a break from their traditional domestic and familial responsibilities generally as they are integrating into the socioeconomic system. While the physical barriers to freedom have been eradicated to a large extent, most women still cannot use their skills and competencies optimally because of the psychological barriers. (Woolf) has expressed this very clearly in her writing as she said, â€Å"The Angel was dead; what then remained? You may say that what remained was a simple and common object – a young woman in a bedroom with an inkpot. In other words, now that she had rid herself of falsehood, that young woman had only to be herself. Ah, but what is â€Å"herself†?† (Woolf cited in Rainbolt and Fleetwood 302). I want to learn what sort of psychological barriers are encountered by working women in general and how they deal wi th them. I also want to know more about what are the goals of a vast majority of the working women. I want to learn their preferences and priorities. I want to know if personal freedom and autonomy is more important for women in the modern age or they generally want to work and earn money in order to be able to take care of their families better domestically as well as financially. In order to find answers to my queries, I shall first conduct a thorough review of literature. I shall read the novels, autobiographies, and journals of famous women writers, and note down any quotations, passages, and narrations that qualify as answers to my questions in any way. It would take me five to six drafts to finalize my research paper that would be structured in a way that

Impact of Diplomacy on International Security Systems

Impact of Diplomacy on International Security Systems How can diplomacy contribute to the enhancement of security in the  International system? Please carry out an in-depth analysis of at least one case study. Diplomacy has gone a long way towards the enhancement of security in the international system and its potential to continue to do so is substantial. Diplomacy has served to diffuse many of the situations where countries’ diametrically opposed viewpoints have posed a threat to world security. Diplomatic actors have learnt lessons and have been able to refine the diplomatic strategies used to manage international security through their involvement in the resolution of situations where security in the international system has been threatened. Take for example the Cuban Missile Crisis, where diplomatic efforts averted a nuclear catastrophe in the height of the Cold War. More recently, multi-lateral diplomatic efforts have diffused the substantial threat posed by the ambitions of the North Koreans to expand their nuclear capabilities. At the time of writing, diplomatic efforts are fervently attempting to resolve the growing threat of military strikes against Iran. In can be argued therefore, that in the face of globalisation, the security of the world is increasingly linked to reliable systems of communication and trust between nation states; systems which are sustained through diplomacy. This is not to say that diplomacy is an infallible tool which can be used to enhance security at international level. One only has to look at the failure of diplomatic efforts to avert the war in Iraq, the continued negotiations between Israel and the PLO and those diplomatic efforts which failed to resolve the tension in the Balkans before civil war erupted in order to evidence this viewpoint. However, when considered in overall terms diplomacy has made great inroads in the enhancement of security internationally and has the potential to continue to do so. Perhaps it can be argued that diplomacy is not always a reactionary method of averting crisis; it has an all important role in increasing global security in a pre-emptive way as well. Therefore, diplomacy when understood ‘in the round’ is the lifeblood of any system of trust and communication which is intended to enhance security in the international system, and diplomacy therefore contributes greatly to the enhanceme nt of security in the international system. To understand diplomacy and how it contributes to the enhancement of security in the international system, it is perhaps wise to ask the following questions: what is the exact definition of diplomacy?; what is the exact definition of security?; and; how exactly does diplomacy enhance security in the international system? These questions will be addressed during the course of this essay. Also, in terms of analysing how exactly diplomacy can enhance security in the international system it is perhaps useful to explain the role of agencies and alliances like to IAEA, NATO, the EU, the United Nations and the Security Council which promote the enhancement of security internationally by relying on diplomatic efforts. These agencies will be looked at, and their roles will be explained during the course of the essay. Most importantly however are the theoretical underpinnings of why and how diplomacy functions, and these will be addressed in the essay. The theories of Realism and Neo-Realism w ill be examined in the context of diplomacy and security enhancement in an international context as they are useful springboards to help explain the concept of diplomacy and human interaction at the most basic of levels. A case study will be looked at in the essay and it will be explained in relation to the above mentioned issues. The subject of the case study will be North Korea and the diplomatic efforts that have served to avert what was potentially a nuclear crisis. As Fierke (2005) observes, diplomacy can be described as negotiation in an international setting that is often conducted by a mediator who acts as a go-between between the actors seeking to reach agreement. Diplomacy requires subtle and sophisticated communication strategies as well as statesmanship and a good understanding of public affairs. Security is the state of being free from injury and immediate danger. Most situations which pose a threat to international security and which call for diplomatic efforts require ad hoc responses at differing levels from those best equipped and best positioned to intervene diplomatically. No country would find it easy to achieve diplomatic objectives alone, and this fact is evidenced by the existence and the successes of international agencies and alliances which promote diplomatic relations and interventions. The agencies often have common objectives and often act together in order to achieve these. The International Atomic Energy Agency exists to scrutinise the security threats that may be posed by countries who wish to advance their nuclear weapons programs. It has a supervisory as well as a diplomatic function. The European Union, first established to promote economic stability in Western European Countries, has expanded to serve an increasingly diplomatic function. Alliances like the North Atlantic Treaty Organisation (NATO) have more peace-keeping responsibilities and are frequently called upon to preserve peace, so that diplomatic efforts can continue in situations of political and military instability. The United Nations and the Security Council have perhaps the most significant roles, when compared to the rest of these agencies. These organisations were formed to engender peace and diplomacy in a global context, and they have particular powers for example, the power to impose sanctions on those countries that are considered to be posing a threat to international security. The diplomatic deployment of these agencies can contribute and has contributed to the enhancement of security in the international system. However, to fully understand the function of diplomacy and how it can enhance security in the international system, it is useful to take a speculative look at how the world might work in the absence of diplomacy. A good place to start in this endeavour is perhaps to examine the theories of Realism and Neo-Realism and how they relate to the ideas of international security and diplomacy. Realism and Neo-Realism are discourses which seek to explain how power in the context of international relations may be seen through the lens of human propensity. They may help one to rationalise diplomacy as they seek to explain human nature and how this idea influences the accrual and preservation of power in the international system. Machiavellian adages such as ‘better feared than loved’ explain the classical realists’ viewpoint that power is, simply, the prize of those who inspire fear in others most effectively[i]. Morgenthau, a classical realist suggested that: i)International relations is propelled by a set of objective, rational laws that reflect unchanging human nature; ii)Interest is ‘defined in terms of power’ and therefore international politics must be understood as operating outside the spheres of moral and ethical concerns; iii)The definition of interest in terms of power is universally true and remains a consistent point of reference which can be used to understand events in international politics; iv)National interest takes precedence over moral concerns, and therefore states are permitted to act rationally, at all times in order to protect national interests; v)States try to behave morally. However, immoral actions can be pursued in the national interest; vi) Political considerations must be understood singularly, as a primary concern, because interest is defined in terms of power. The theory of Realism therefore regards power as a dynamic that cannot exist independently of human characteristics such as selfishness and competitiveness. Realists would also argue that power must be relinquished if one pursues a course of action which does not involve behaving selfishly, competitively and ruthlessly. Therefore, a realist would argue that diplomacy cannot contribute to the enhancement of security in the international system as the theory of Realism assumes that the pursuit of diplomacy is not only axiomatic to the effective accrual of power, but sees benevolence and diplomacy as both pointless and naive. Neo-Realism on the other hand has a more sophisticated view of how diplomacy can contribute to the enhancement of security in the international system. It has evolved as a more contemporary, more widely accepted rationale and explains power and international security by focusing more on the role of international states in politics, than on the role of human nature. Neo-Realism explains the distribution of power internationally in terms of anarchy, and the absence of centralised authority structures. In the absence of these central authority structures, international actors are forced to follow a route of self preservation which involves behaving competitively, and involves using diplomatic skills like co-operation if these serve to augment their security relative to other states. Therefore when North Korea announced that it intended to withdraw from the thirty-two year old nuclear Non-Proliferation Treaty (NPT) in 2003, neo-realist diplomacy is largely what led to their recent announ cement that they would cease their nuclear proliferation objectives in exchange for compensation. The North Koreans have also stated that is it important to maintain a good relationship with the United States. However, how has this diplomatic success story enhanced security in the international system? The answer is that diplomacy enhances security in the international system by identifying and building channels of communication with extremist regimes and other international actors who could pose a potential threat to international security. International security is enhanced by identifying what the best ways to communicate with these actors are. Evidence to support this viewpoint can be seen by again turning to look at the situation in North Korea. North Korea has long been an insular regime, devoted to the rejection of Western values and traditions. George W Bush has even identified North Korea as being part of the ‘axis of evil’ described in a now famous speech about the ‘war on terror’. However, Western diplomacy and communication with North Korea is not something that came about simply to resolve the 2003 nuclear crisis. Diplomacy has been a long running strategy between North Korea and the West. For example, the diplomatic efforts that helped to diff use the historical long running tension between North and South Korea have created the diplomatic bedrock which was capitalised upon when the 2003 North Korean nuclear crisis emerged. The multi-lateral discussions that led to the eventual resolution of the crisis involved Japan and South Korea; countries that the West has spent years building diplomatic channels of communication with. It is important therefore to understand that diplomacy is not just about communication strategies or strategies that come into play as a reaction to a crisis; diplomacy is about the forming and preserving of relationships and the building of trust and co-operation between international states. It is only when diplomacy is understood in this context that the writer’s argument that diplomacy can contribute to the enhancement of security in the international system gains credibility. To conclude, it has been argued in this essay that diplomacy can contribute in many ways to the enhancement of security in the international system. Past diplomatic initiatives and past diplomatic successes have been examined and extrapolated in support of this argument. North Korea has been used as a case study to illustrate the writer’s argument. The theoretical relationships between diplomacy, power, international security and human nature have been examined in depth by looking at the theories of Realism and Neo-Realism, and this helped to explain the growing importance of sophisticated diplomatic strategies in enhancing security in the international system. Most importantly this emphasis served to explain and illustrate the many ways in which diplomacy can contribute to the enhancement of security in the international system. Bibliography Books: Buzan, B, Jones, C, Little, R. The Logic of Anarchy: Neorealism to Structural Realism. Columbia University Press, New York. 1993. Chang, G. Nuclear Showdown: North Korea takes on the World. Hutchinson. 2006. Fierke, K. Diplomatic Interventions. Palgrave Macmillan. 2005. Griffiths, M. Realism, Idealism, and International Politics: A Reinterpretation. Routledge, New York. 1992. Articles: Bellamy, A . Globalisation, Security and International Order after 11 September. Beeson, M, The Australian Journal of Politics and History. Volume 49. Issue 3. 2003. p339+. Falk, R. The Pursuit of International Justice: Present Dilemmas and an Imagined Future. Journal of International Affairs. Volume 52. Issue 2. 1999. p409+. Genest, M. Realism and the Problem of Peaceful Change. Perspectives on Political Science. Volume 23. Issue 2. 1994. p70+. Greenberg, J. Does Power Trump Law?. Stanford Law Review. Volume 55. Issue 5. 2003. p1789+. Heady, F. Comparative and International Public Administration: Building Intellectual Bridges. Public Administration Review. Volume 58. Issue 1. 1998. p32+. Lieb, D. The Limits of Neorealism: Marginal States and International Relations Theory. Harvard International Review, Volume 26, 2004. Newmann, W. Causes of Change in National Security Processes: Carter, Reagan, and Bush Decision Making on Arms Control. Presidential Studies Quarterly. Volume 31. Issue 1. 2001. p69. Watson, B. The Politics of Confusion in International Relations Theory. Perspectives on Political Science. Volume 25. Issue 1. 1996. p6+. Zumbrunnen, J. Courage in the Face of Reality: Nietzsches Admiration for Thucydides. Polity. Volume 35. Issue 2. 2002. p237+. Newspaper and Magazine Articles: Freedman, L. International Security: Changing Targets. Foreign Policy. Issue 110. Spring 1998. p48+. Shuja, S. The Historical Myopia of International Relations. Contemporary Review. Volume 278. Issue 1620. January 2001. p18. Waller, J. National Security. Insight on the News. Volume 15. Issue 39. October 25, 1999. p10. 1 [i] Aristotle’s definition of legal rationality as ‘reason free from passion’ also conveys the realist’s vision of morality and rationality as distinct spheres, which too, is a predicate of Realism.

Let There Be Light Essay examples -- Energy Transportation Papers

Let There Be Light The sun shines brightly over the rolling green hillsides on a beautiful summer day. Green leaf-covered trees wave gently in the breeze next to the road, soaking up the light. However, if you look closely, off in the distance, you might catch a glimpse of some odd-looking vehicles approaching at a steady pace. As the pack zooms by, you cannot help but notice the black panels covering each car. You curiously wonder what purpose they serve, and why these automobiles left no smell of exhaust behind. Suddenly, you realize the connection: It was right under your nose the whole time! Just as the trees use sunlight to grow and reproduce, these solar powered cars convert the sun’s rays into energy that propels them onward. History In 1839, a French scientist named Edmond Becquerel experimented with electronics and found that he could create a weak electric current using selenium, a light-sensitive metal that responded to the sun’s rays. Becquerel had discovered â€Å"photovoltaics† (â€Å"photo† meaning â€Å"light,† â€Å"voltaic† meaning â€Å"power†), or the PV effect, which turned out to be the key to harnessing solar energy and converting it into useful forms (Bellis 1). Although he had little explanation for this phenomenon, his successors picked up the investigative process where he left off. In 1870, Heinrich Hertz researched and experimented with selenium, and produced a primitive light-to-electricity machine (1). As time progressed, scientists developed newer and better solar energy converters using silicon, which had a much higher efficiency than selenium. Solar cells were first officially invented by Charles Fritts in 1883 (1). Fritts used the selenium metal, which ... ... Cars – Solar Energy and Photovoltaics.† New York: About, Inc., 2002. 23 Aug. 2002. â€Å"History of the World Solar Challenge.† World Solar Challenge. 23 Aug. 2002. Shnayerson, Michael. â€Å"The Car That Could - The Inside Story of GM's Revolutionary Electric Vehicle.† Businessweek Online. 23 Aug. 2002. â€Å"Solar Powered Vehicles.† Energy Efficiency and Renewable Energy Clearinghouse (EREC). 23 Aug. 2002. â€Å"Sunrayce.† University of Michigan. 23 Aug. 2002. â€Å"Tour a Solar Car.† American Solar Challenge. 23 Aug. 2002

Market Research of Eveready Torches

CHAPTER 1 OBJECTIVES OF THE STUDY ? To know the customer perception towards Eveready flashlights with respective to the china made rechargeable torches. ? To find out the factors that tends to put an impact on Eveready LED torches. ? To find out what are the parameters customers/consumers look into before purchasing flashlight/torches. ? To know price sensitivity. CHAPTER 2 INTRODUCTION A ‘flash light’ usually called a ‘Torch’ is a hand-held electric powered light source. It caters the lighting needs of consumers. In the case of emergencies when light goes out, you are going to your way to phone; all you need is a flashlight or torch to illuminate your way. You may still need to fix things when the sun goes down, if you are building something or working on your car, flash lights can help you see what you are doing. When you go for a dental check up you might see the dentist using torch. Whether you are going to take a walk or on your way out of the door at night you need a torch to help you see the way, as well as stay safe. About flashlight: A flashlight (usually called a Torch outside North America) is a hand-held electric-powered light source. Usually the light source is a small incandescent bulb or light-emitting diode (LED). Typical flashlight designs consist of the light source mounted in a parabolic or other shaped reflector and the power source is electric batteries and an electric power switch. While most flashlights are hand-held, there are head or helmet-mounted flashlights designed for miners and campers and battery-powered lights for bicycles. The term flashlight is used mainly in the United States and Canada. In other English-speaking countries, the most common term is torch or electric torch. On January 10, 1899, American Electrical Novelty and Manufacturing Company obtained U. S. Patent No. 617,592(filed 12 march 1898) from David Misell, its English inventor. This â€Å"electric device† designed by Misell was powered by â€Å"D† batteries laid front to back in a paper tube with the light bulb and a rough brass reflector at the end. The company donated some of these devices to the New York City police, who responded favourably to them. These early flashlights ran on zinc-carbon batteries, which could not provide a steady electric current and require periodic ‘rest’ to continue functioning. Because these early flashlights also used energy-inefficient carbon-filament bulbs, â€Å"resting† occurred at short intervals. Consequently, they could be used only in brief flashes, hence the popular name flashlight. Power sources for light: The most common power source for flashlights is the battery. Many types of batteries are suitable for use in flashlights, such as button cells, alkaline batteries, lithium batteries and rechargeable NiMH, NiCd batteries and lithium ion batteries. The choice of batteries will depend on the light source used, and will usually play a determining role in the size and shape of the flashlight. Some flashlights are solar powered, using the energy generated from a solar cell to charge an on board battery for later use. [pic] COMPANY PROFILE [pic] 2. 1 COMPANY PROFILE: Ask any Indian consumer to name a battery and the first brand that comes to mind is Eveready. Not just among batteries, Eveready is a powerful brand across categories. Eveready has a portfolio comprising dry cell batteries (carbon zinc batteries, rechargeable batteries and alkaline batteries), flashlights (Torches), CFLs (compact fluorescent lamps), and mosquito repellent and packet tea. Eveready’s strength is the result of a continuous and well-orchestrated brand development strategy that maximizes the value from each consumer touch-point. [pic] â€Å"Give me red† is the iconic urban face of Eveready. The advertising by-line of the popular red series of batteries, it is today symbolic the empowered urban lifestyle that the brand reflects. The original, path-breaking campaign won as many as 11 advertising awards. The current television commercial on Eveready ultima, which has explored and demonstrated the technique of light painting(through the TVC) has been very well received and is a one of its kind commercial in the entire batteries segment. The unmatched consumer confidence is also reflected through the various accolades that the company has got over the years. In a country where around 40% households don't have access to enough electricity and require basic sources of light to sustain themselves, Eveready provides portable lighting solutions to more than 60 million households. Highlights: ? In the confederation of Indian industry(CII)’s ‘Brand of the year’ 2005 shortlist, Eveready made the top ten finalists list, along with brands like Nokia, HP, Titan, Dabur and five other Hindustan Lever Brands. ? As per AC Nielsen, Eveready stood 7th among all FMCG companies in terms of growth in the year 2004-2005. The economic times’ Brand equity survey of Brands by sales, april2004, put Eveready at no. 22 across brands in all categories. ? As per vertebrands’ survey, on a 10-point scale, Eveready scored 8 on popularity and 7. 7 on contemporariness. Of all consumers surveyed, 41% called it â€Å"The Only Brand for Me†. Eveready industries India, ltd (EIIL) previously known as Union carbide India, limited is the flagship company of the B. M. khaitan group. The brand Eveready has been present in India since 1905. EIIL is the world’s third largest producer of carbon zinc batteries, selling more than a billion units a year. EIIL is India’s largest selling brand of dry cell batteries and flashlights (torches), with dominant market shares of about 46% and 85% respectively. HISTORY: EIIL started its operation in India in 1905. The first dry cell batteries were imported from the USA and sold in the major cities of the country. These batteries were primarily used in imported torches. In 1939, the company set up its first battery plant in Kolkata. This was followed by another battery manufacturing plant in Chennai in the year 1952. A torch manufacturing plant was set up at Lucknow in 1958. Today it is one of the largest torch manufacturing plants in south East Asia. The plant manufactures the full range of brass, aluminium and plastic torches. In 2005, EIIL celebrated its 100 anniversary in India. MILESTONES: 1905: national carbon starts its Indian operations with sale of batteries imported from USA. 1934: Eveready Company incorporated as a private company on 12 November. 1939: Camperdown works- first modern battery plant established at Cossipore in Kolkata. 1941: union batteries merges with Eveready Company and the name is changed to national carbon company. 951: renamed as union carbide India ltd, a subsidiary of worldwide multinational, union carbide corporation. 1958: company set its torch manufacturing plant in Lucknow, one of the largest in south Asia. 1996: Mc Leod Russel(India) ltd, merged with EIIL, bulk tea business brought into EIIL fold. 2000: Bishnauth Tea Company merged with Eveready industries India ltd. 2005: brand Eveready is a hundred years old. 2009: EIIL acquires controlling stake in Uniross SA of France, which is a leading rechargeable battery manufacturer. Eveready is India’s largest marketer of dry cell batteries selling about 1. billion units annually. It is also the largest marketer of torches selling more than 20 million pieces per annum. VISION STATEMENT: For over a century, our corporation has been a partner to consumers with our expertise in portable power and light. Today, we endeavour to be the perfect Companion to consumers by providing value-for-money brands with Tangible Differentiation in quality every day; we seek Consumer Proximity to ensure the enjoyment of better living. Our core competence will be based on these three core values for the total synergy and future profitable growth of our corporation. Company’s philosophy on corporate governance: The company believes that good corporate governance consists of a combination of business practices which result in enhancement of the value of the company to the shareholders and simultaneously enable the company to fulfil its obligations to other stakeholders such as customers, vendors, employees, and financiers and to the society in general. The company further believes that such practices are founded upon the core values of transparency, empowerment, accountability, independent monitoring and environmental consciousness. The company makes its best endeavours to uphold and nurture these core values in all aspects of its operations. 2. 1. A. MANUFACTURING: Eveready has its manufacturing units spread all across the country in order to maximize logistical efficiency and reduce time-to-market. The Company’s state-of-the-art manufacturing units are located in Kolkata, Noida, Uttaranchal, Chennai, Lucknow and Maddur. The company has high-speed manufacturing units, both for batteries and flashlights, with in-house facilities for metal flashlights along with a fully automated injection-moulding set-up for plastic flashlights. Eveready also has a full-fledged machine design group at Chennai with capabilities of making special-purpose machines for both captive consumption and customer-specific requirements. The manufacturing units of Eveready are ISO 9000 and ISO 14000 certified. Eveready has a sophisticated R& D laboratory for design and testing of batteries. The laboratory is NABL accredited. The company also has its own flashlight design and development unit with the latest computer aided design facility. 2. 1. B. DISTRIBUTION: Eveready has a wide distribution network all over the country with 15 branches, 40 godowns and 4,000 distributors. Our products are available at grocery, general provision, music, electrical, hardware, stationery, gift /novelty stores, at the chemists’ shops and at photo studios and printing centres. So much so, that many of our products are even available at the paan and cigarette shops. According to AC Nielsen, Eveready batteries are available in 3. 3 million outlets out of a total universe of 7. 3 million FMCG outlets. The distribution structure extends coverage out to 5000-population villages. The company employs a strong sales force so that they can operate the extensive sales network successfully. As Eveready walks ahead in second century of existence, we have the following objectives – †¢ To consolidate our benchmark supplier position in all traditional outlets for batteries and flashlights. †¢ Employ a systematic and scientific approach towards increasing our reach and quality of reach. †¢ To leverage our sales & distribution competencies into identified newer channels †¢ To service the outlets with a diversified range of products. This includes batteries, flashlights, home lights, packet tea, mosquito repellents, CFLs and bulbs. To constantly explore new selling arrangements in identified markets to improve effectiveness of servicing. 2. 1. C. CORPORATE FACT SHEET: SBU's †¢ Batteries(including Rechargeable Batteries) †¢ Flashlights †¢ Packet Tea & Insect repellent †¢ Lighting Products †¢ New Products & Business Development †¢ Powercell Division Workforce: As on 31. 12. 08 (including Powercell) 2627 R&D facility Kolkat a, West Bengal Annual Sales: 92,530. 74 (Rs Lakhs) Manufacturing Locations and Sales offices: [pic] 2. 1. D. PRODUCTS: Eveready products are available under the mother brand name Eveready (batteries and lighting solutions) and also extended brand names like EVEREADY ULTIMA(Alkaline Batteries) ? EVEREADY RECHARGE(Rechargeable Batteries) ? EVEREADY JEEVAN-SATHI(Brass Torches) ? EVEREADY DigiLED(LED Flash Lights), ? EVEREADY CFL(Compact fluorescent lamps), ? EVEREADY POWERON (homecare products) and ? EVEREADY PREMIUM GOLD/JAGOO/TEZ (packaged tea) etc. Eveready offers a basket of FMCG products that find place in every household- Batteries: [pic] It is certainly not an overstatement that battery and Eveready have been synonymous with each other in India since time immemorial. After all, this is the only battery that has been with the people- in their good and bad times, in light as well as in darkness- through generations, for over a century. Eveready has diversified the portfolio to suit everyone’s needs. Eveready offers a wide range of batteries to fulfil the diverse portable energy requirements of progressive India. It has also come out with the Eveready blue batteries, which are long-lasting value-for-money solutions for your low-drain devices like TV/DVD remote controls, table/wall clocks and portable FM radio players. Zinc carbon batteries: Eveready is one of the world’s largest producers of zinc carbon batteries, selling more than 1 billion batteries every year. The Indian market for dry cell batteries is estimated at 2. 2 billion pieces by volume and rs. 14 billion by value, and Eveready is the undisputed market leader with more than half of the share of the market. The zinc carbon batteries are ideal for: flashlights, remote controls, toys, penlights, cameras, clocks, medical equipments, FM radios/MP4 players, etc. Alkaline Batteries: [pic]Eveready ultima alkaline battery is the ultimate energy solution to the power-hungry electronic gadgets of modern times. It is undoubtedly a new benchmark of quality & performance in the category of alkaline batteries. The promise of performance comes with an affordable price tag, making it truly an ultimate choice. Eveready ultima alkaline batteries are best suited for power-hungry new age gadgets like- digital cameras, remote-controlled toys, MP3 players, high-end portable audio-recording systems, etc. Rechargeable Batteries: [pic]There is a surfeit of power-hungry electronic gadgets in the market today. With every passing day, the list of such gadgets only gets longer. As an answer to the changing portable energy needs, Eveready has come up with Eveready recharge, world class range of rechargeable batteries. Since today’s high-tech devices demand more powerful batteries, Eveready rechargeable batteries are designed to deliver optimal performance. They are ready whenever you are. The higher end batteries come with an intelligent charger. The intelligent charger range includes chargers of various capacities. Lighting Solutions Eveready offers a wide variety of lighting solutions to suit the requirements of people in both urban and rural areas. Looking ahead, Eveready sees its business growing in the following fields: ? Mass consumption items like incandescent lamps, colour decoration lamps, etc. ? Energy saving alternatives, like T5 lamps, electronic ballasts, luminaries for fluorescent/compact fluorescent lamps with electronic controls. ? New-age technologies like LEDs & products around LEDs. Compact fluorescent lamps (CFL) In 2007, Eveready forayed into the lighting business with the launch of a range of compact fluorescent lamps (CFL). Halogen lamps: The lamps are so designed that they produce more light per units of energy, thus saving energy, and last longer. Halogen lamps are used in a variety of applications. Eveready has on offer halogen lamps that suit every possible requirement for outdoor lighting and video-shooting purposes. General lighting service /incandescent lamps (GLS): Eveready offers a vast range of incandescent bulbs in different sizes, voltages and colours. Alternate lighting solutions: [pic] [pic] Eveready digiLED lanterns- with its digiled technology, unlike a kerosene lamp or candle, the Eveready lantern gives bright, continuous and unflickering light from long lasting LEDs. All this at the same running cost per hour, as that of a kerosene lamp or candle. It illuminates a wide area and is ideal for activities like studying, cooking and other in-house work†¦ making it a true light for our home! Types of digiLED Lanterns: [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] Packet tea: India wakes up with tea every morning. It is the drink that enlivens, energises and rejuvenates the mind and the body. It is the drink that binds people across cultures. This is why Eveready has lined up a wide range of tea blends to match the needs of a diverse tea-drinking nation and the different â€Å"tea cultures† that are an integral part of the country’s socio-cultural fabric. Eveready today has offerings- Eveready tez, Eveready premium gold, Eveready jaago and eveready classic. Brands which satisfy the diverse moods of the tea drinkers. FLASHLIGHTS: [pic] Eveready has been the pioneer in the field of portable lighting for many a decades. Eveready with a huge variety of products is the largest manufacturer and marketer of torches in south Asia. Well known for its quality, range, colour options and value for money models. Eveready caters to all the lighting needs of both- the urban and rural consumers. DigiLED Torches: Eveready recently introduced a whole new category of torches with digiLED technology. These torches use highly power efficient LEDs in place of the incandescent bulbs. The long life LEDs, the superior quality lens & the Eveready expertise put together give the consumers an excellent torch with a focused bright white beam of light. pic] [pic] The torches are available in a Variety of shapes & sizes, with a splash of bright vibrant colours. Mainly for its quality of power efficiency, as batteries lasts longer, these torches have become an instant hit with the value conscious consumers across India. UltraLED torches: [pic] Torches with powerful beams which reach amazing distances, stronger light with enhanc ed efficiency, coupled with superior advantages of the original digiLED torches. The range offers the user wide choice in shapes, sizes & new metallic colours. Brass torches: [pic] True to its name, the Jeevan Sathi brass torchlight has been a trustworthy, constant companion for the discerning Indians through generations. It is reliable, durable and repairable, making it a must-have evening companion especially in the villages. It is one of the most trusted brands in rural India across all product categories. Aluminium & plastic torches: [pic] Eveready has always gone for innovation to bring out new models which suit the diverse requirements of all its customers. These torches have strong durable bodies, slide switches for easy handling and come in a wide range of models and colours. Rechargeable torches: Eveready also provides rechargeable torches to its customers. These have an in-built battery and a plug, for easy recharge. These torches are true value-for-money and are targeted at the urban and semi-urban households. Models like Commander, HiLite, Mobile, RedFlash, Rangoli & CityLite†¦ are brands in their own capacity†¦ bought by thousands of people every month. CHAPTER 3 RESEARCH METHODOLOGY Methodology is a systematic way of solving a problem; it includes the research methods for solving a problem. Type of research: Descriptive & Empirical Research Data source: Primary and secondary data Data collection method: Interview and survey Data collection tools: Questionnaires and informal interview Sample Universe: Nadia district (Areas- kastodanga, maniktalapada, kalitala, nimtala, Simurali- narapatipada, shantipur, ranaghat, krishnanagar). Sample size: 250 Sample Design: The target population of the study consists of various respondents of various places (mostly done in rural areas and small town targeting low class group people and middle class). This is because to know that if price is the only factor of impact of china made torches. Sample size: After due consultation with the company, also keeping in mind the requirements of the company for the research, the sample size that was found to be appropriate for the study was 250(each place 25-35 respondents). Sampling Technique: Stratified sampling technique – a stratified sample is obtained by independently selecting a separate simple random sample from each population stratum. A population can be divided into different groups based on class, income. The survey was conducted by visiting different places(shops, market, respondent’s home, etc). Statistical tools:Simple percentage analysis and Ranking method is the main statistical tool used for study. 3. 1. SCOPE OF THE STUDY ? The result of this research would help the company to market their products. ? The result will help in improving sales. ? The study will help the company to make aware the consumers about the product. 3. 2. LIMITATIONS OF THE RESEARCH The following limitations can be pointed out from the research that I conducted in relation to the problems that were given to me by Eveready industries India ltd. Sample size was not sufficient to know the absolute figures. †¢ The research got confined to the Nadia district (towns and rural areas). 4. DATA ANALYSIS AND INTERPRETATION The respondents who were covered under this study can be categorized on the basis of certain important criteria like age, annual income (class), tendency towards white LED light and awareness about new Eveready LED torches in the market. Table-4. 1 Annual Income Level: |Annual Income Level |No. Of Respondent |Percentage | |Below 1 Lakh |134 |53. 6 | |1-3 Lakh |105 |42 | |Above 3 Lakh |11 |4. 4 | |Total |250 |100 | | | | | | | | | | | | |Eveready LED |31 |12. % | |Eveready incandescent modified |3 |1. 2% | |China made Torch |211 |84. 4% | |Others |5 |2% | [pic] Interpretation: Among the 250 respondents i. e. he consumers, it can be seen that the consumers of china made torches are the highest i. e. 84. 4%. Eveready LED torches have 12. 4% consumers. 1. 2% of respondents are there who have an attachment with Eveready and thinks there torch is best for them they have modified incandescent Eveready brass torch into white light (because consumers like white led light). 2% of the respondents are the users of other torches. Table: 4. 3 Eveready LED torch users – Distribution according to income: Below 1 Lakh |1-3 lakh |Above 3 lakh | |3 users |17 users |11 users | Interpretation: It can be inferred that among 31 consumers that use Eveready LED torch, there are 3 users fr om the low income group i. e. below 1 lakh. 17 customers are from 1-3 lakh group and 11 users are from above 3 lakh group. Table-4. 4 AWARENESS about Eveready LED Torches: |Awareness |No. Of Respondents |Percentage | |Yes |65 |26% | |No |185 |74% | |Total |250 |100 | [pic] Interpretation: Now coming to the point of awareness among the people about the Eveready’s new product i. . Eveready LED Torches, the response was very disappointing. Among 250 respondents only 65 people i. e. 26% are aware about Eveready LED flashlight. Table-4. 5 Consumers those are aware but do not like to have due to high price (not affordable): Out of 65 people who are aware, the people who would not like to purchase are 40. |1-3 lakhs |Below 5 lakhs | |35 people |5 people | Interpretation: It can be seen that out of 65 people who are aware, 35 people of low class would not like to purchase due to its high price, it is not affordable. CHAPTER 5 RESULTS: The findings that can be drawn from the survey- ? 100% positive answer regarding Eveready torches durability, reliability and longevity shows company’s high image. ? 100% consumers like the white LED light torches. ? It was found that most of the low class people are not able to purchase Eveready LED torches because they cannot afford due to its high price. As Eveready LED torches are new entrants in the market, most of the people are unaware about the Eveready LED torches. IMPACT OF CHINA MADE TORCHES ON EVEREADY LED FLASHLIGHTS: 1. Shifting of incandescent torches market to LED Torches market. ? Eveready incandescent bulb torches were used and appreciated by the consumers before China made rechargeable torches with LEDs instead of incandescent bulb came into the market. After china made torches e ntered the market, people liked the white light of LEDs and the low price. As, no Eveready LED torches were available that time (before 5-6 years), the customers/consumers were forced to purchase china made LED rechargeable torches. So, there was a shift towards LEDs torches (china made torches). 2. Shifting of normal torches i. e. torches without rechargeable factor, to rechargeable torches. ? China made torches came into the market with the facility of recharging the batteries at that time when Eveready have had no rechargeable torches. People /consumers thought it more economical than Eveready normal torches and tend towards it. NOTE: but it is not true, the fact is that the Eveready torches are more economical because the batteries that are used in it as a power source runs for 4 months in a single time). So, demand inclined towards rechargeable torches. 3. It’s been 2 years Eveready has launched LED flashlights/torches with high quality light. But there is a particular segment i. e. low class people have a tendency to buy china made torches due to its low price (although they were using Eveready incandescent torches before ). customer’s perception has changed . . Considering all the facts, the most important part that has been affected (impact of china made torches) is sales. Although Eveready is doing well but the market that has been captured by china made torches (mostly the low class people who purchase china made low price torches), Eveready is missing to target that part. NOTE: As there are many customers/consumers who are using Eveready LED torches (Eveready is meeting its sale targets) this shows that the impact of china made torches that has been on Eveready torches is diminishing. People are shifting from china made torches due to their lack in reliability, longevity, durability and many factors. They lack in adding value to the customers. CHAPTER 6 RECOMENDATIONS: ? Eveready is extensively using its marketing strategies to reach customers; advertisements are being done but while surveying, the segment of customers that are not aware of the product to reach them we have to make them aware through extensive advertising. There are hoardings placed in the market but they are only seen over the distributors or big retailers. There must be more hoardings, bill boards showcasing Eveready led torches. ? Eveready should launch a new led torch with low price particularly focusing the low class (low income group) people. Advertising should be focusing these people. ? Extensive advertising on radio. REFERENCES: ? WEBSITES: www. evereadyindustries. com www. wikipidea. org ? Business Research Methods – Donald R Cooper, Pamela Schindler